ADVERTISING
Facebook has the ability to target consumers based on interests and behaviours for increased engagement.
A direct mail piece sent to small businesses using geotargeting in a new market.
Measurement of online advertising is the only way to determine if increased effort is warranted.
Facebook has the ability to target consumers based on interests and behaviours for increased engagement.
Throughout my career I've been responsible for placing print and online advertisements across a variety of platforms. In my current role, I run digital campaigns on Facebook, Google, and various native platforms. I've written advertorials for both print and online publications. I believe a mix of online and traditional advertising are an important part of an integrated marketing strategy.
Paid media without measurement, though, is absolutely useless. That's why no matter what medium is chosen, you must have a way to calculate its effectiveness. This may involve tracking parameters in digital ads, unique landing pages, dedicated phone numbers, analytics, or even consumer surveys.
Much of the advertising in my portfolio is proprietary, and at the request of past employers I have not posted it online. Print copies are available in my portfolio.